The Social Media Leadership Awards is a global competition that culminates with a two-day finale November 7-8, 2012 to honor organizations that have demonstrated successful uses of social media in their category. The overall highest scoring entry will be selected and recognized as "Grand Champion" promptly after the "Keynote Luncheon". All winners will be broadcast as best practices worldwide through Knowledge@Wharton, Social Strategy1 and OfficeArrow. This event is supported by Ernst & Young.
Workshop; 8:30 a.m. – 11:45 a.m.
Customer Experience Management
• Ted Rubin - Leading Social Media Marketing Strategist and Chief Social Marketing Officer at Collective Bias
• Michael Lewis - Chairman & CEO ILD Corp., Author and Chairman of Social Strategy1
• Shayna Beck - Retail Marketing – Social Media at The Vanguard Group, Inc.
How Social is Driving Entrepreneurship
• Phil Pearlman- Executive Editor at StockTwits and Partner at Social Leverage, LLC
• Jeremy Kagan- CEO & Founder of Pricingengine.com and Adjunct Professor at Columbia Business School
Best Social Media Practices
• Steve Ennen - President & CIO, Social Strategy1, Founding Managing Director of Wharton Interactive Media Initiative (WIMI) at the University of Pennsylvania
• Mukul Pandya - Award Winning Journalist, Executive Director and Editor-In-Chief of Knowledge@Wharton
Keynote Luncheon; 12:00 P.M. – 2:00 P.M.
Re-Imagining Leadership
• Barry Libert – Renown Author, Corporate Director & Strategic Board Advisor
Social Media Leadership Awards Reception
Note: University level undergraduate and graduate students attend only the workshop event for free with this ticket and student ID and 1 other form of identification.